The rising popularity of medicinal mushrooms is opening up new avenues of growth for savvy manufacturers, but these avenues can be fraught with pitfalls and risk for the unprepared.
The sports drinks market is continuing to diversify, with consumers driving demand for healthier sports drinks products. This demand for healthy drinks—coupled with growing niches that have very specific functional needs—is likely to open up new opportunities for brands that fine-tune their formulations and marketing in response.
The latest research on brain health ingredients indicates products are meeting consumer needs and offer significant opportunity for category growth.
The coconut market is evidence that with the right product development strategy, companies can capitalize on the popularity of existing products to foster consumer adoption of new products.
Protein is a highly popular supplement in both consumer and industry circles. But how much do industry insiders and consumers actually know about protein? And how much of what they think they know is, quite simply, wrong?
Consumer demand for healthier food and drink options is fueling growth of the functional-coffee space, where a diverse array of products are proving that coffee and tea are overdue for a major change.
Market researcher Mintel and beverage specialist Flavorman talk about the evolution of sports drinks.
Sports powders are expected to grow in popularity as their user base broadens.
Did you know that warfarin could interact with kale or ginseng? Or that mineral supplements can potentially interact with thyroid medication? Read more about these lesser-known drug-supplement interactions.