Consumer demand is bringing black seed into the mainstream. Here are some of the studies on its functions driving growth.
New research and new delivery formats are shaking up the men’s supplements space as more men turn to healthy-aging products.
As the beverage industry expands, the word hydration is appearing more and more as a component of positioning statements and product benefits.
As consumers seek healthier energy alternatives, the energy products category is finding opportunities for market growth and product innovation.
A look at a few new turmeric/curcumin products that launched in the past year.
Consumer needs and new ingredient research are influencing how brands successfully develop and market antioxidant supplements.
MCTs are increasingly popular among consumers and product makers, in part due to their ease of use as well as their health benefits.
Probiotics face a new frontier as sports supplements.
Here’s what the latest research shows about five of the market’s fastest-growing cognitive performance ingredients.
Sports drinks consumers are continuing to drive market change through an increased interest in healthier, more natural products.