Nutritional Outlook Table Of Contents

View issue as PDF/Download

When FDA Commissioner Scott Gottlieb, MD, announced in February that FDA intends to "strengthen" dietary supplement regulations, those I interviewed reacted with a sense of calm and—dare I say it—optimism.

The beauty-from-within market is growing up.

There is no singular sports nutrition shopper today. For sports nutrition brands, this fact is as exciting as it is challenging.

Future brain health products must address not only mood and cognition, but also our taxed and increasingly attenuated attention spans.

Ingredients for keeping blood sugar levels healthy

The heart health category remains important to the dietary supplement industry because it includes a stable of products that have proven efficacy and consistent usage.

Herbs and botanicals, in general, have been making their way into the joint health category, says Innova Market Insights, whose research shows a 25% average annual growth of bone and joint supplements that used botanicals between 2014 and 2018.

Three ingredients that outperformed their previous year’s sales were magnesium, vitamin K, and collagen, according to SPINS.

Mergers and acquisitions play an important part in strengthening an equipment company's hand, particularly when it means gaining access and expertise to new technology.

As for which supplements consumers will turn to, the mix comprises both the tried-and-true and newer options heretofore little associated with immune health.

In fact, the digestive health category is constantly “reinventing itself as new science and products appear,” explains Joana Maricato, market research manager for New Nutrition Business.

Trends and product updates for these two complementary categories of better sleep and greater energy.

Somehow, today’s manufacturers, experts in their field, are making it all work, playing an integral role in helping companies get to market faster with competitive, differentiated, high-quality products.

Experts in packaging, branding, and design provide tips on effective packaging for today’s dietary supplement market.

Oat milk is the most recent plant milk to take the non-dairy category by storm, offering some advantages over the popular almond milk.