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Sports & Energy

Sports & Energy

The company said its Promond ingredient—its first protein powder ingredient—is a sustainably sourced answer to consumer demand for dairy and meat protein alternatives.

The proposed legislation, introduced by State Representative Kay Khan earlier this year, is an updated version of a bill first introduced in 2015.

The company said that its new AstaReal CWS25 astaxanthin ingredient is perfect for sports nutrition and on-the-go beverages.

Balchem/Albion said that it is taking advantage of increased consumer demand for two key minerals—magnesium and zinc—to build its presence in the fast-growing sports nutrition market.

The company showcased new innovative delivery forms for its collagen peptide ingredients and discussed the research that is helping it make inroads in two key market segments: nutricosmetics and muscle health.

The company says that its print and digital ad campaigns help educate the consumer about its Velositol and Nitrosigine ingredients—and catch the attention of formulators and brand marketers.

Natreon’s new Natreon One Sports-Marketing Platform is focused around four key areas of sports nutrition—focus, energy, endurance, and recovery—to hone its marketing message and build its position in the sports nutrition category.


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