The company showcased new innovative delivery forms for its collagen peptide ingredients and discussed the research that is helping it make inroads in two key market segments: nutricosmetics and muscle health.
Natreon’s new Natreon One Sports-Marketing Platform is focused around four key areas of sports nutrition—focus, energy, endurance, and recovery—to hone its marketing message and build its position in the sports nutrition category.
Protein is a highly popular supplement in both consumer and industry circles. But how much do industry insiders and consumers actually know about protein? And how much of what they think they know is, quite simply, wrong?