New distribution agreement signed by Arla Foods Ingredients and Alchemy Agencies

Arla Foods Ingredients revealed in a recent press release¹, that the organization has entered into a new distribution agreement with Alchemy Agencies. This partnership will focus on targetng Australia and New Zealand (ANZ) with plans on expanding their sales in Southeast Asia.

According to the press release, the new distribution agreement will include five ingredients from Arla Foods Ingredients¹:

1. Lacprodan: a whey protein isolate that consists of nearly 90% protein and is best suited for ready-to-drink (RTD) sports beverages, protein bars, gels, and powder shakes.
2. Capolac: a milk mineral concentrate that contains magnesium, bioavailable calcium, and phosphorus. This ingredient may help with body composition, supporting muscle function, and healthy bones.
3. MicelPure: a micellar casein isolate that includes 86% native protein and calcium and can be used in shakes and sports nutrition RTD beverages.
4. Nutrilac PB-8420: a whey and milk protein ingredient that may help with providing robustness, ease of processing, and soft texture for sports protein bars.
5. Nutrilac MFGM: a whey protein ingredient which includes complex lipids and has the potential to support strength and physical performance.

According to Euromonitor², the second highest per capita global spend on sports nutrition products, powder shakes, bars, and drinks can be found in the ANZ region. Australia was found to be the “world’s third largest sports nutrition market.”^1,2

“Arla Foods Ingredients is delighted to welcome Alchemy Agencies as a distribution partner. The new agreement for ANZ/Oceania is an excellent fit for our performance nutrition solutions in this dynamic market,” said Alexander Leufgen, head of Asia-Pacific at Arla Foods Ingredients.¹ “Crucially, it will play a key role in supporting our ambitions in Asia-Pacific and ensuring our focus on customer centricity and service.”

Tristan Molloy, director of Alchemy Agencies mentioned in the press release,¹ “We are very excited to bring our expertise in gaining sales and creating strong brand value to Arla Foods Ingredients’ performance nutrition ingredients in ANZ/Oceania. The new agreement aligns with our expansion plans for our partner and supplier network and strengthens our involvement in the fast-growing sports nutrition market across our key regions.”

References

1. Arla Foods ingredients and alchemy agencies sign new distribution agreement https://www.arlafoodsingredients.com/about/press-releases/arla-foods-ingredients-and-alchemy-agencies-sign-new-distribution-agreement/ (accessed May 27, 2025).
2. Euromonitor, 2025