Robertet Health & Beauty (Grasse, France) will be showcasing its new nutricosmetic ingredient, Holimel, at this year’s Vitafoods Europe trade show. Holimel is a melon juice (Cucumis melo) concentrate that the company says helps protect the skin against oxidative stress and inflammation caused by environmental factors as well as natural aging processes.
According to Robertet, UV exposure is responsible for as much as 80% of the visible changes to skin condition, including pigmentation, wrinkles, and texture issues. Melon juice, the company said, is rich in superoxide dismutase B, an antioxidant that may help to boost the skin’s natural defenses.
Holimel was first developed by Bionov, a producer of natural and bioactive superoxide dismutase from melon that was acquired by Robertet in 2016. Robertet previewed the ingredient at last year’s SupplySide West trade show, but is officially debuting the ingredient this year at Vitafoods. Robertet says that Holimel can be easily formulated into a variety of applications, including capsules, tablets, softgels, creams, beauty shots, and serums.
At the show, Robertet will also be showcasing its In & Out “one ingredient, two ways” (topical and ingestible) nutricosmetics solution, which includes the Holimel ingredient. The company says that the In & Out concept means that the active ingredients in the dietary supplement exert their benefits from within, while the topical cosmetic product complements the efficacy of the dietary supplement, and the “perceived benefits brings more immediate consumer satisfaction.”
Currently, Asia still leads the nutricosmetic market, followed by Europe, but interest in the concept of beauty-from-within is on the rise globally. In the press statement, Robertet pointed to market data which shows that the global nutricosmetics market is growing at roughly 9%-10% per year, and is projected to reach $7.5 billion by 2024.
In addition to debuting Holimel, Robertet will also be highlighting new clinical research supporting its Lipowheat nutricosmetic ingredient for younger-looking skin at the trade show. Vitafoods will be held this year from May 15-17 in Geneva, Switzerland.