Vitamin Research Studies

The challenges of translating consumer demands to validated scientific measures, and vice versa.

Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.

The ingredient, called Humiome B2, is designed to ensure targeted vitamin B2 delivery to the colon, with prebiotic-like benefits.

WIN will co-host a networking event with Naturally Proud Network, and its president Heather Granato will participate in a panel discussion.

The extract, called Vanizem, is sustainably sourced from Aframomum melegueta spice, is marketed for stress and mood support.

PharmaLinea to introduce a new, clinically studied product for the support of joint pain and mobility, as well as line extensions to its >Your< Prediabetiq and >Your< Iron product lines.