NuLiv Science (Brea, CA) has rebranded its ingredient Zylaria, showcasing its potential to support sleep and mental wellness. Zylaria is derived from Xylaria nigripes, nutrient-dense fungi that contain high levels of the amino acid gamma-aminobutyric acid (GABA). GABA has been shown in clinical studies to regulate and support sleep quality.
“It’s time to re-think sleep quality and mental wellness,” said Josh Beaty, marketing director of NuLiv, in a press release. “That’s the direction we’re going with our awareness campaign. We’d love to break through the stigma around mental health and the challenges that come with that like stress, anxiety, sleepless nights, and more. A restless mind is like a thief-in-the-night and we want to be part of the solution in providing an ingredient for brands to formulate with that addresses this ever-growing challenge among consumers.”
“Sleep quality affects so many areas of our lives and we’re committed to providing solutions with Zylaria to help support the vital benefits of deep sleep,” added Beaty.