The sports drinks market is continuing to diversify, with consumers driving demand for healthier sports drinks products. This demand for healthy drinks—coupled with growing niches that have very specific functional needs—is likely to open up new opportunities for brands that fine-tune their formulations and marketing in response.
Food & Beverage
Icon Foods says the sweetener is designed to help achieve clean-label sugar reduction for edible cannabis products.
NutraProtein Power Blend is formulated with plant proteins, essential amino acids, and other nutrients, says the company.
Cranberry-ingredients supplier Fruit d’Or Nutraceuticals (Villeroy, QC, Canada) is presenting innovative new delivery formats for its nutraceutical-grade cranberry ingredients, which the company says are standardized for their high content of proanthocyanidins (PACs). The new delivery formats include beverages as well as “popping” crystals that burst on the tongue once consumed.
Certified-Transitional Ingredients Are Helping Meet Consumer Demand for Organic Products: Report from Expo West 2018
Companies like Kashi and Bunge are introducing ingredients and products certified by Quality Assurance International as “certified transitional,” which the companies say provides a pathway for farmers who want to convert their farmland to organic.
The company will debut the first ever 100% USDA certified organic, U.S.–grown Organic Hempseed at next month’s Natural Products Expo West trade show in Anaheim, CA.
According to Applied Food Sciences, its PurCaf ingredient is now the first Non-GMO Project Verified caffeine ingredient currently on the market.
Looking back on 2017 and spotting trends for 2018.
Plant protein sources—both novel and familiar—are set to win big with consumers this year.
Curcumin—no longer merely a culinary spice or folk medicine, but an ingredient with a track record of research-backed health benefits—is set for another big year in 2018.