The first-of-its-kind report, which was commission by The Good Food Institute and the Plant-Based Foods Association with data from Nielsen, shows that plant-based food products are more popular than ever, while sales for all other foods sold in the same channel were down 0.2%.
The report found that consumers’ ingredient concerns vary by age, though some “no-no” ingredients—like hydrogenated fats, MSG, and high-fructose corn syrup—were listed as top concerns among all age cohorts.
Manufacturers have laid the groundwork to succeed in the fast-growing high-flavanol cocoa category, but there is work still to be done to show consumers that high-flavanol products are more than just desserts.
According to Cargill’s new consumer research, shoppers are looking for reduced sugar offerings that still taste great. With its fermentation-derived EverSweet sweetener, set to launch in 2018, Cargill offers formulators a solution.
Now part of the company’s Bensdorp Clean clean-label cocoa powders line, the two new cocoa powders are alkalized with baking soda, allowing a label claim of “cocoa processed with baking soda” instead of “cocoa processed with alkali.”