The new Launch Hydrate sports drinks include not only Cognizin but also functional ingredients L-alanyl-L-glutamine and electrolytes.
Launch Hydrate is a new sports drink brand whose beverages support focus and rapid hydration. The product line includes Kyowa Hakko USA’s (New York City) branded nootropic ingredient Cognizin citicoline, which has been clinically shown to support focus and attention. The products also include electrolytes and essential vitamins and minerals to help athletes “hydrate quickly, focus better, and recover faster,” the brand says.
“We wanted to enter the sports drinks market with a brand that was winning from day one,” said Launch Hydrate’s Vice President of Finance and Operations Dillon Houstoun in a press release. “That’s why we chose Cognizin, because it sets us apart from other brands in the sector, with extensive research supporting our focus and attention claims.”
The beverages are available in four natural flavors: Fruit Punch, Orange, Tropical, and Lemon Strawberry. Each contains 1200 mg of electrolytes, 125 mg of Cognizin, and just 90 calories.
Woodland Foods acquires Idan Foods to expand further into foodservice and industrial channels
April 29th 2024Woodland Foods, a provider of globally-sourced, plant-based ingredients has announced the acquisition of Idan Foods, which provides breading and batters, coating systems, baking mixes, and seasonings.
Rousselot to showcase new collagen peptide research and targeted solutions at Vitafoods Europe 2024
April 25th 2024The company will be highlighting new research that demonstrates the ability of its Peptan collagen peptide brand to support sleep quality, reduce gastrointestinal discomfort, and enhance skin health, including density, hydration, and elasticity.