England’s leading health and wellness retailer, Holland & Barret International, has launched the first commercially available effervescent product to contain Pharmako Biotechnologies’ HydroCurc, called Vitaboost Turmeric.
Image courtesy of Gencor
England’s leading health and wellness retailer, Holland & Barret International, has launched the first commercially available effervescent product to contain Pharmako Biotechnologies’ HydroCurc, called Vitaboost Turmeric. Pharmako is the sister company of Gencor Pacific (Irvine, CA). HydroCurc utilizes a patented delivery system called LipiSperse, which is a cold-water-dispersible technology that makes curcumin, which is otherwise hydrophobic, more readily dispersible and therefore more bioavailable.
“Curcumin has two main challenges due to its lipophilic nature: poor absorption and limited functionality,” said Mariko Hill, product development executive at Gencor, in a press release. “HydroCurc is a novel form of curcumin that provides a higher efficacy at lower dosages, as well as has the ability to be incorporated into a wider range of innovative formats such as effervescents, RTD drinks and gels — beyond pill-fatiguing capsules and tablets.”
What's next for NPA and CRN in their complaints against New York state?
May 2nd 2024The latest updates in the efforts of the Natural Products Association and the Council for Responsible Nutrition to sue New York state for its law banning the sale of weight management and muscle building supplements to minors.