A look at the diversifying sports nutrition market
Innova Market Insights
Healthy soft drink choices see less sugar and more coconut and kombucha.
Interest in portable, tasty nutrition reaches new heights.
The number of global sports nutrition product launches has increased significantly, particularly over the past three years or so, according to Innova Market Insights data.
Where do probiotic foods, beverages, and supplements stand today?
Clean-label marketing and “low” and “light” claims drive energy drink interest. Plus: Interest in the energy category is not limited to the energy drinks market alone.
Opportunities in the children’s health products market.
Snack makers turn to healthy claims.
In the U.S., there has been strong interest in super-premium, single-serve formulations.
Energy drink makers must keep up with today’s consumer trends, including clean-label and healthy.