May 15th 2024
Consumers are looking for healthy beverages with targeted benefits.
Energy Drinks: Searching for New Customers
September 1st 2010Manufacturers of energy drinks and energy shots may be finding it challenging to attract new customers in the United States, according to market researcher Mintel International’s recent survey. Despite a 136% increase in market sales from 2005 to 2009, a large segment of consumers remain uninterested in the category.
EFSA Schedules Consultation on Gut Health and Immune Function Health Claims
August 12th 2010As part of the European Food Safety Authority's (EFSA; Parma, Italy) ongoing series of public consultations on health claims guidance, the agency has announced that it will hold a meeting on scientific requirements for gut health and immune function health claims on December 2, 2010, in Amsterdam.
Enzymes to Chase a "Food Coma" Away
June 10th 2010Find yourself suffering from a “food coma” after consuming a big meal? Enzyme specialist National Enzyme Co. (Forsyth, MO) may have a solution. At this weekend’s Natural MarketPlace trade show in Las Vegas, the company will debut ZIP eX2-a new “three-tiered” supplement solution that combines enzymes, herbs, and vitamins to help consumers both increase nutrient absorption and fight the feelings of fatigue that can come from “energy-zapping digestive stress.”
New CoQ10 Powder Offers Improved Liquid Blending
May 26th 2010Ingredient supplier Triarco (Wayne, NJ) has launched Aqua 10, a patented water-soluble coenzyme Q10 (CoQ10) powder designed for optimal dry and liquid blending. CoQ10 can be difficult to incorporate in beverages and other products because of its molecular weight and characteristic solubility-factors that can also hinder bioavailability, says the company. It says that Aqua 10 demonstrates approximately 50% better absorption when compared with typical CoQ10.
NSF International Launches New Web Site
March 13th 2009In response to demands from consumers, athletes and coaches, NSF International (Ann Arbor, MI) has launched a new online resource, www.nsfsport.com, that provides information to help consumers, athletes, and coaches choose safer, quality products.