Nestlé Health Science (Lausanne, Switzerland) is expanding into personalized nutrition with the acquisition of Persona (Snoqualmie, WA), a personalized vitamin business. The company will operate under Nestlé Health Science’s North American-based Atrium Professional Brands, which includes a number of other brands, such as Garden of Life, for example.
“Persona’s expertise in personalized nutrition brings a new dimension to the growing Nestlé Health Science portfolio,” said Greg Behar, CEO of Nestlé Health Science, in a press release. “There’s increasing interest in personalization among consumers and with this acquisition, we will bring together the technology of Persona and the trusted Atrium Professional Brands’ vitamins and supplements.”
Persona’s proprietary technology takes into account specific factors of a consumer’s lifestyle, history, and individual needs in order to develop a customized nutritional assessment. Persona’s algorithm is based on thousands of research studies and the expertise of its medical advisory board.
“Nestlé Health Science’s deep knowledge and research into science-based nutritional health solutions and Atrium’s expertise in leading free-from supplement brands are a natural fit for accelerating growth,” said Jason Brown, co-founder and CEO of Persona, in a press release. “We will bring consumers and healthcare practitioners the finest personalized nutrition program available while continuing to expand delivery of high-quality personalized daily vitamin and dietary supplement packs direct to consumers’ doorsteps through our online subscription service.”