NutriLeads expands distribution of its precision prebiotic ingredient to Malaysia
NutriLeads BV has announced that it has entered into a sales and marketing agreement with Nexus Wise.
Photo © iStockphoto.com/South_agency
NutriLeads BV (Wageningen, the Netherlands) has announced that it has entered into a sales and marketing agreement with Nexus Wise, expanding the global distribution of its precision prebiotic, Benicaros, to Malaysia. A prebiotic carrot fiber, the ingredient has been shown in research to support immune health.
“We are excited to partner with Nexus Wise in Malaysia,” said Joana Carneiro-Wakefield, PhD, chief executive officer of NutriLeads, in a press release. “The company’s strong marketing and technical expertise will help manufacturers create innovative wellness solutions with Benicaros.”
“We are excited about our collaboration and eager to embark on this journey together,” added Chris Tan, chief executive officer and founder of Nexus Wise. “Benicaros is a truly unique product, and I believe that through our partnership, we have the potential to make a significant impact by incorporating Benicaros into innovative health solutions.”
NutriLeads has been rapidly growing the distribution of its ingredient. Most recently, NutriLeads signed a distribution agreement with LEHVOSS Group to distribute Benicaros in Europe, the Middle East, and Africa. The ingredient is also distributed in North America, Taiwan, New Zealand, and Australia.
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