European botanical extract manufacturer Greenvit expands into North American market

Greenvit CEO Rafal Pietruszynski in an elderberry field | Image courtesy of Greenvit

In a recent announcement, botanical ingredient producer Greenvit launched several of its clinically tested ingredients into the North American market. Founded in 2010, Greenvit supplies 52 herbal extracts from herbs grown across the European continent.

“Throughout the world, the dietary supplement and functional food and beverage markets show no signs of growth cessation, bringing the need for natural product brand owners to create innovative and relevant products,” stated Greenvit CEO Rafal Pietruszynski in the announcement. “Having established Greenvit firmly throughout Europe and in Asia, we look forward to working with customers in North America to help them achieve superior quality, green, sustainable and proven botanical ingredients.”

Greenvit produces standardized maltodextrin-free berry ingredients and proprietary berry blends with ingredients such as elderberry, tart cherry, and aronia, for example. Included in the announcement were the six branded extracts now available in North America:

Greenvit’s plant | Image courtesy of Greenvit

• Aronvit aronia berry extract is standardized to anthocyanin and polyphenol content for heart health, metabolic balance, and inflammation management.
• Fenactive is a blend of aronia berries and elderberries standardized to complementary a10% anthocyanins 15% polyphenols, the first and original composition in the EU market for extended immune support.
• Calmomix is a combination of valerian, melissa, passionflower, and hops, formulated to support central nervous system function for calming and relaxation.
• Rescovin is an antioxidant and polyphenol blend of aronia berry with echinacea purpurea and Lonicera caerulea L., which exerts immunomodulatory benefits.
• Cherrygo is an active nutrition blend standardized complex of tart cherry, and aronia to help reduce muscle soreness, improve post-workout regeneration, and protect immune system function.
• Oculoxin combined aronia berry, bilberry, and haskap berry to support eye health and comfort especially for those who use digital devices for a prolonged time.

According to the announcement, Greenvit uses a unique method for supplying its materials. The herbal materials are sourced from approved suppliers in the European Union and thoroughly tested in its laboratory for contaminants and for active substances. Their methodologies in include UPLC and HPLC chromatographs with DAD detectors and UV-VIS spectrophotometer.

“Our berry ingredients are tested for purity and authenticity by nuclear magnetic resonance (NMR),” stated Pietruszynski. “NMR is fit for purpose and is one of the most accurate test method to defend against adulteration. Purity, efficacy, safety and standardization are pillars of strength to assure a high standard of premium quality.”