Cypress Systems, Inc. announces new brand name: Cypress Minerals

Cypress Minerals logo | Image Credit: © Cypress Minerals

In an August 1, 2024, press release, Cypress Systems, Inc. announced its brand relaunch as Cypress Minerals. Cypress Minerals produces resilient minerals, mineralized yeasts, and 100% fully-reacted chelated minerals. The company also stated it donates 1% of sales to programs benefitting women and children. The relaunch will encompass the company name, logo, website, social media, and more.

"Our name change and brand identity update better reflects who we are and what we do for the industry," stated Cypress President and COO Michelle Martin, in the press release. "We've been pioneers in resilient minerals since 1995, and as we've done since our founding, we will continue to deliver the most resilient, optimal forms of these essential nutrients."

Last November, the company achieved an independent conclusion of GRAS for its SelenoExcell ingredient, uses as a source of selenium in non-exempt infant formula for term infants.

"Minerals can sometimes be considered to be commodities, but Cypress Resilient Minerals are different,” Martin added. “Cypress Minerals new logo and brand identity were inspired by the relationship between minerals and the body. This design reflects how the minerals are absorbed and used by the body. It symbolizes our commitment to providing high quality resilient minerals that build the roots of life."