Vitafusion introduces line of full spectrum CBD gummies

December 12, 2019

Vitafusion (Ewing, NJ) has introduced a line of CBD Full Spectrum Hemp Extract gummies to its portfolio of gummy vitamins. The gummies are made with natural fruit flavors, no synthetic FD&C dyes, and do not include any artificial sweeteners, high-fructose corn syrup, gluten, or dairy. Vitafusion’s manufacturing practices also ensure the identity, purity, quality, strength, and composition for its CBD Full Spectrum Hemp Extract line.

“As CBD explodes in popularity, the market has become flooded with offerings from mostly unknown manufacturers and sources. We want consumers to feel confident entering the category, knowing they are getting a high-quality supplement from a brand they love and trust,” said Bruce Weiss, vice president of marketing for Vitafusion, in a press release. “We are committed to ensuring the quality of our CBD Full Spectrum Hemp Extract line.”

The line is made up of three SKUs: 1) Full Spectrum (5mg CBD per gummy) with natural phytocannabinoids in a mixed berry flavor, 2) Sleep Well (10mg CBD per gummy) with Melatonin to support sleep, in grapefruit, lychee flavor, and 3) Chill Mood (10mg CBD per gummy) with L-Theanine to support stress, in a blackberry flavor.

“When formulating the CBD Full Spectrum Hemp Extract product line, our R&D team implemented stringent standards for the safety and quality of our CBD Full Spectrum Hemp Extract gummy vitamins,” said Annahita Ghassemi, director of global R&D – product safety and clinical affairs with Church & Dwight Co. Inc., in a press release. “As with all Vitafusion products, we conduct comprehensive safety assessments to ensure product safety when used as directed. As a trusted brand, consumers can expect nothing less with our new CBD Full Spectrum Hemp Extract line.”