GOED holds webinar on understanding the omega-3 consumer

March 25, 2020

The Global Organization for EPA and DHA Omega-3 (GOED; Salt Lake City) and market research expert FMCG Gurus are hosting a webinar on global omega-3 consumer behaviors and attitudes  on Thursday, April 30, 11 – 12:00 p.m. EDT. This one-hour webinar focuses on new omega-3 consumer research in 26 countries. According to their data, 82% of global consumers say they are aware of omega-3s, yet global intake of EPA and DHA is far lower than that. And although FMCG Gurus research shows that 75% of global consumers say they associate omega-3 with having a positive impact on health, there are still attitude and behavior gaps that need to be addressed.

This webinar will help answer the following questions:

  • What is the main reason consumers seek out products that contain omega-3s?
  • What factors influence consumers’ choices of nutritional supplements versus functional food and drink (or vice versa)?
  • How do shoppers in China differ in their purchasing decisions from consumers in Germany or Canada?
  • What are the key barriers to omega-3 product purchases?

Learn what macro trends are impacting the omega-3 business, how consumption has evolved, and what work still needs to be done to raise awareness and stimulate growth. Learn what consumers say about fish oil versus krill oil versus algae oil, personalized nutrition, and what topics—such as sustainability, block chain, veganism—are top of mind for potential customers.