Viva 5 partners with Taura Natural to launch whole-fruit supplement gummies

April 4, 2019

Viva 5 Corp. (Sunrise, FL) has partnered with Taura Natural Ingredients (West Chester, OH) to bring a 100% fruit-based gummy supplement to the North American market. The gummy does not use the traditional gelatin and pectin bases, nor does it require any unnatural or added sugar. Instead, using Taura’s exclusive Ultra Rapid Concentration (URC) process, the gummies are flavored and sweetened with pure pieces of real fruit. The URC process quickly extracts moisture from fruit to protect its integrity, creating shelf-stable pieces of fruit, and fruit pastes that don’t require additional bulking agents, flavors, colors, sweeteners, or preservatives.

“By partnering with Taura, we now have the ability to offer a truly clean and healthy alternative to traditional gummy supplements,” says Albert Dahbour, executive vice president of sales at Viva 5 Corporation, in a press release. “We are excited to be one of the first companies in the USA to deliver innovative, next generation vitamin gummies in the second half of this year. This will truly be a game changer for brands looking for a whole fruit-based alternative in the popular and expanding VMHS gummy market.”

Viva 5 will be incorporating the whole fruit blends into organic and conventional gummy formulas that will be free of GMOs and allergens. In anticipation of the high demand for the gummies, Viva 5 has also recently invested in state-of-the-art gummy manufacturing technology to facilitate production of the whole fruit gummy supplements. The technology will be operational in Q4 of 2019.