Reinventing a consumer favorite, the multivitamin
Vitamins & Minerals
Researchers found that maternal vitamin D deficiency during early pregnancy was associated with a “nearly two-fold increased risk of [multiple sclerosis] in the offspring.”
Innova Market Insights gives us a quick look at why, how, and where dietary supplements are launching today.
The relaxation dietary supplements market looks pumped with promising new ingredients and research.
Industry, take note! Dietary supplements of all stripes (herbal, botanical, vitamins, minerals, marine-based, and others) are the subjects of numerous NIH research studies and clinical trials this year.
Many are pegging this year as the year for brain health.
Move over, magnesium! Here comes zinc.
One new recommendation is turning heads: a specific limit on added-sugar consumption.
Traditional iron supplements can be off-putting due to a strong metallic taste, and they can also be hard to digest, leading to side effects like nausea and constipation. Microencapsulation may help.
The supplements industry is surviving—even thriving—in a difficult year.