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Vitamins & Minerals

Vitamins & Minerals

Brands are launching more and more oral and topical natural products in the skin health category thanks to the volume of science available to support their efficacy. 

Quicksilver Scientific’s liposomal delivery systems star in three new launches, including a liquid multivitamin, an energy supplement, and a hemp CBD serum.

A pilot study showed that a supplement containing EVTene, a mixed-carotenoid complex, effectively modulated abdominal adiposity and levels of cell-signaling proteins known as adipokines in obese children.

In a newly published, secondary analysis of the Physicians’ Health Study II, researchers posit that multivitamin supplementation did not help to prevent the risk of cardiovascular disease (CVD) events, even in subjects who were found to have less-nutritious diets.

Two unique areas of science are emerging around vitamin D: healthy cellular aging and cognitive health.

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Researchers found the postmenopausal women with hyperparathyroidism and vitamin D deficiency had lower bone mineral density than women with sufficient levels of vitamin D.

Marketers are finding new opportunities to teach consumers about the benefits of immune-health products.


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