Run-of-the-mill supplements and pinkwashed marketing will not resonate in today’s highly personalized market.
Vitamins & Minerals
SupplySide West 2019 preview: New crystallized vitamin E tocopherol distributed by Charles Bowman and Company
Crystal E, a highly concentrated vitamin E tocopherol powder is launching at SupplySide West through the ingredient's North American distributor Charlse Bowman and Company.
Kappa Bioscience, maker of K2Vital vitamin K2 MK-7, has announced that it will be unveiling the results of a multi-year global study on vitamin K2 quality at SupplySide West, taking place in Las Vegas, NV.
Chemi Nutra has launched CholineAid Alpha-Glyceryl Phosphoryl Choline (A-GPC), a 100% natural, tasteless, odorless, water soluble, and FDA GRAS choline source.
NOW has acquired SuperNutrition, expanding its supplement product lines to include high potency vitamins.
Ponce De Leon Health has launched a product under that brand name Rejuvant called LifeTabs, a dietary supplement with formulations for men and women designed to “resist aging.”
Nestlé Health Science is expanding into personalized nutrition with the acquisition of Persona, a personalized vitamin business.
ExcelVite has announced that it has obtained certification from the Malaysian Sustainable Palm Oil Supply Chain Certification Standard (MSPO SCCS) after an extensive audit by the Standard and Industrial Research Institute of Malaysia.
SPINS will be releasing its first-ever “State of the Natural Industry” report.
A meta-analysis recently published in The BMJ found that vitamin D supplementation significantly reduced the risk of cancer death.