SupplySide West 2019 preview: Kaneka to release new probiotic line, announces marketing collaboration with BrandHive

October 2, 2019

Kaneka Americas Holding, Inc. (Newark, CA) has announced a marketing collaboration with the lifestyle branding agency BrandHive to develop and implement marketing support for the launch of Kaneka’s proprietary probiotic line, Floradapt. The line will officially launch at SupplySide West in Las Vegas, NV, and offers distinct solutions for health targets such as children’s colic, cardiovascular health, digestive health, oral health, immunity, as well as vaginal and urinary tract health.

“Our strategic collaboration with BrandHive will elevate our outreach and generate awareness of our new probiotic line, Floradapt,” said Mike Kolifrath, vice president of the Kaneka’s Probiotics Division, in a press release. “BrandHive has extensive knowledge and experience in the dietary supplements arena, and we are looking forward to optimizing our footprint and engaging with customers and partners in greater depth.”

“We are excited to represent Kaneka who has a rich history within the industry and is known as a leader in the research and development of scientifically based ingredients,” said Andy Yorkin, BrandHive account director, in a press release. “We look forward to supporting their growth in North America for this unique and innovative line of probiotics.”

Kaneka can be found at booth #1743 at SupplySide West.