As research continues to mount about prebiotics’ myriad health benefits—and as consumers become more aware of gut health writ large—AIDP is continuing to invest in what it considers to be a very promising space.
According to Cargill’s new consumer research, shoppers are looking for reduced sugar offerings that still taste great. With its fermentation-derived EverSweet sweetener, set to launch in 2018, Cargill offers formulators a solution.
Now part of the company’s Bensdorp Clean clean-label cocoa powders line, the two new cocoa powders are alkalized with baking soda, allowing a label claim of “cocoa processed with baking soda” instead of “cocoa processed with alkali.”
Protein is a highly popular supplement in both consumer and industry circles. But how much do industry insiders and consumers actually know about protein? And how much of what they think they know is, quite simply, wrong?
“The key to continued probiotic growth is to expand the user base—have it go more mainstream,” says Dupont’s Megan DeStefano. “To do this, we need to attract new consumers through new and different benefits beyond immune and digestive health.”