The new ingredient has a “degree of hydrolysis (DH) of 20,” the company says, which makes it significantly more absorbable in the body compared to other forms of protein.
Sports & Energy
Lipofoods (Barcelona), a company specializing in microencapsulated functional ingredients for foods, beverages, and dietary supplements, is introducing a new, microencapsulated, slow-release caffeine ingredient targeting athletes at this week’s SupplySide West trade show in Las Vegas.
Research updates on methylsulfonylmethane.
The study established that, not only does the combination of Compound Solutions’ TeaCrine theacrine and caffeine enhance theacrine’s potency, it is also safe, with heart rate and blood pressure unaffected by co-administration.
China’s FDA also granted TSI Group expanded Novel Foods usage beyond existing approvals for sports nutrition and medical foods to encompass use in beverages, candies, and baked goods.
Sports Nutrition, Led by Protein Products, Growing at Faster Rate than All Other Consumer Health Categories Globally, Euromonitor Says
Sports protein sales, specifically, are likely to reach $14.6 billion globally by 2021, Euromonitor predicts.
One market researcher predicts a compound annual growth rate (CAGR) for Ayurvedic products of up to 16% from 2016 through 2021.
Natural Alternatives International says that as the sole U.S. patent holder of CarnoSyn beta-alanine, it has a responsibility to ensure that consumers are taking the ingredient properly in order to reap its muscle-building benefits.
The events—a summit and a free educational seminar—will focus on various aspects of the fitness and sports nutrition industry, including consumer awareness and industry and market trends, among other topics.
The ingredient can be used at daily doses of up to 2 g in ready-to-drink and powder protein drinks, meal replacement bars, and energy and protein bars, which can all be taken up to three times per day.