The rising popularity of medicinal mushrooms is opening up new avenues of growth for savvy manufacturers, but these avenues can be fraught with pitfalls and risk for the unprepared.
The sports drinks market is continuing to diversify, with consumers driving demand for healthier sports drinks products. This demand for healthy drinks—coupled with growing niches that have very specific functional needs—is likely to open up new opportunities for brands that fine-tune their formulations and marketing in response.
A look at the science behind folic acid, and why it’s relevant.
Looking back on 2017 and spotting trends for 2018.
From skin benefits to digestive system support, aloe has much to offer.
The most unexpected supplements sales trends from last year, according to SPINS.
Research updates on resveratrol.
The biggest challenges and opportunities supplement retailers face today.
As consumer demand for natural ingredients continues to grow, lesser–known botanicals, backed by millennia-old healing traditions and supported by contemporary research, are poised to steal the spotlight in 2018.
Getting to know the “mother of all antioxidants.”