Algae-ingredients supplier Qualitas Health (Houston) has seen some setbacks over the past few years—most notably heavy flooding due to storms that damaged its Texas plant in 2015—but the company is now back on track with a brand-new supplement launch that will be sold exclusively by retailer H-E-B in Texas. The new supplement line is called alGeepa and features Qualitas’s trademark Almega PL algae strain. It includes formulas for cardiovascular health, eye health, joint health, and omega-3 support.
AlmegaPL is a 100% vegan, EPA-rich algal oil derived from Nannochloropsis oculata. The company has said that AlmegaPL’s polar lipid structure, containing both phospholipids and glycolipids, means the ingredient has a higher bioavailability.
“We couldn’t be happier to have H-E-B as our exclusive retailer as we disrupt the omega-3 category with a vegan alternative that’s proudly Texas Grown, with a GoTexan seal on every alGeepa product,” said Corinna Bellizzi, vice president of global sales, Qualitas Health, in a press release. “GoTexan, an effort of the Texas Department of Agriculture, promotes the products, culture, and community that call Texas home—a perfect fit for both H-E-B and Qualitas Health.”
“Most people don’t know that fish and krill get their omega-3s from algae,” added Miguel Calatayud, who joined Qualitas Health as CEO last March. “At Qualitas, we go directly to the source for the original omega-3s.”
The company says that since taking charge of the company last March, Calatayud has built a team of “veteran executives from the food and nutrition industry, as well as algae cultivation experts, to guide Qualitas through its upcoming product launches and production growth,” including a former executive from Nordic Naturals.