Register Now for The Outlook on Active Nutrition

News


All series


All News

At Natural Products Expo West, Julie Daoust, PhD, chair and founder of the Functional Medicine Council and chief commercial officer of M2 Ingredients, discusses how collaboration, clinical research, and improved food applications are helping drive credibility and innovation in the rapidly expanding functional mushroom market.

population illustration

A long-held misconception that data generated in non-Caucasian populations has limited relevance for Caucasian markets continues to influence study protocol design despite the growing ethnic diversity of Western markets. However, trials designed around mechanism-driven end points do translate across populations, meaning that researchers can reliably study non-Caucasian populations, reducing cost and operational complexity of trials.