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In the final part of her interview with Nutritional Outlook, Amy Summers, founder and president of Pitch Publicity, discusses how ingredient and supplement brands can use AI to simplify scientific communication without sacrificing authenticity, strategic thinking, and consumer trust.

Once a lesser-known category, postbiotics are quickly emerging as targeted, science-backed ingredients with applications spanning immunity, beauty-from-within, and stress support, reshaping the future of biotics innovation.

Ashwagandha root

Ministry of Ayush restricts the use of ashwagandha leaves in extracts citing potential injury. While these restrictions were put into place in India where many ashwagandha products are produced, it's unclear what the impact will be on US ashwagandha inventory. Additionally, brands that use ashwagandha leaves in extracts defend the effectiveness and safety of their products.