A manufactured beverage’s taste is its raison d’etre—its purpose for being. In the words of Scott Backman, market development manager, functional food and food technology for global ingredient supplier Cognis Nutrition & Health (La Grange, IL), “Taste is the most important factor in a beverage. The consumer has an expectation when consuming a beverage. If that expectation is not met, the beverage will fail.”
Since the passage of DSHEA in 1994, the industry has waited patiently for the advent of official good manufacturing practices (GMPs) for dietary supplements. The arrival of the GMPs, like the much-anticipated emergence of the groundhog, could herald either a long “winter” clouded with new regulatory burdens, or an early “summer” that levels the corporate playing field.
As humans, we’re all somewhat metallic. Or we should be, as a variety of metals and other minerals present in optimal amounts not only contribute to overall systemic good health, but may also ward off deterioration of specific organs and systems, causing them to slowly fail and become susceptible to disease. Approximately 5% percent of the human body’s content is minerals.
While it’s easy to get caught up in the latest research on supplement ingredients or new regulatory requirements, often it’s just as easy to overlook recent advances in packaging technology and design. The right package, however, can add value to products by attracting consumers, conveying important nutritional information, and protecting sensitive ingredients.
Fortunately, new technology is helping manufacturers make tablets, capsules, and liquids that offer nutritional benefits without sacrificing taste and quality.
Let’s focus on milk and soy. To say which of these two protein sources is more significant would be to detract from their uniqueness. Milk, after all, is animal based, and soy is vegetable. Milk protein accelerates physical recovery from numerous ailments, and soy protein mitigates heart disease.
Cosmeceutical users are diverse. But despite their differences, they are united in one goal: to slow the signs of aging. “Everyone is looking for a good formula that works in real life,” says Ohad Cohen, CEO of herbal extract supplier Vitiva (Markovci, Slovenia). “If the formula is all natural, that’s the best scenario.”
As the body of peer-reviewed research on cognitive-function ingredients continues to grow, omega-3 is just the tip of the iceberg for natural alternatives to prescription drugs, say industry experts.
Is the media accurately reporting the results of the latest dietary supplement research? If not, what should the industry do? If so, what can the industry do? Manufacturers have been grappling with these questions for the past several years and may be closer to finding some answers.