Tips for building a brand in today’s supplement marketplace
Navigating the branded-ingredient partnership
Some still consider the market for mood and stress-relief supplements niche. But could things start looking up?
Flexible pouches are disrupting the reign of conventional rigid packaging in foods. Will the same soon be said for dietary supplements?
The Latest Data from IRI Market Research
With so many shopping channels out there, is the health food store still relevant?
AREDS2 highlighted the importance of lutein and zeaxanthin for AMD, but recent studies also show benefits for younger populations.
Probiotics turn to new marketing platforms.
But the popular ingredient poses certain challenges for formulators