Magazine

The pomegranate (Punica granatum) is perhaps best known for its tart taste and penchant for staining clothes. In the past several years, however, the flowering fruit has taken on a different image.

With much financial help from product marketer, and now ingredient supplier, POM Wonderful (Los Angeles), pomegranates are increasingly regarded as superfruits. Largely by its own doing, POM Wonderful can now report that “more people were introduced to pomegranate products last year than any year in history.”

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