The sports drinks market is continuing to diversify, with consumers driving demand for healthier sports drinks products. This demand for healthy drinks—coupled with growing niches that have very specific functional needs—is likely to open up new opportunities for brands that fine-tune their formulations and marketing in response.
Aker BioMarine Targets Younger Krill-Oil Customers and Athletes with New Triathlete Study and Research Initiative, Announced at Natural Products Expo West 2018
Aker BioMarine (Oslo, Norway) debuted promising new pilot-study data at last week’s Natural Products Expo West trade show, examining the benefits of the company’s Superba Boost krill oil concentrate for recovery of triathletes following high-intensity exercise.
Results from the pilot study showed that the high-DHA concentrate may indeed modulate human B-cell activity in middle-aged obese adults, but the study’s authors stressed the need for further testing in a larger cohort.
Impressive 2017 sales for vitamin K2 indicate that bone health superstar is in for another big year.
Omega-3s are poised for a comeback, thanks to innovation in the category and new research initiatives.
Curcumin—no longer merely a culinary spice or folk medicine, but an ingredient with a track record of research-backed health benefits—is set for another big year in 2018.
GOED issued a statement to its members affirming several points, including that the meta-analysis, which showed that omega-3 fatty acid supplementation had no significant associations with CHD death, nonfatal myocardial infarction, any coronary heart disease events, or major vascular events, adds little to the current body of evidence surrounding omega-3s and cardiovascular risk factors.
The company says that its first food-grade potassium chloride facility will help manufacturers lower products' sodium content by up to 50%.
Researchers noted that while surgical and trans catheter aortic valve replacements can treat severe symptomatic calcific aortic valve stenosis cases, not all patients are good candidates for the procedures.
Both formulas deliver 400 mg of turmeric extract standardized to 95% curcuminoids per serving, concentrating the dose of curcumin that consumers receive.