Clean-label marketing and “low” and “light” claims drive energy drink interest. Plus: Interest in the energy category is not limited to the energy drinks market alone.
Food & Beverage
There are slight differences in terms of which of those flavors pair better with dairy (whey) protein versus plant protein.
Will a widening audience give energy products staying power?
The government’s official definition of healthy has not been updated for more than 20 years.
The company says that its chicory root fiber ingredients can provide consumers with benefits like satiety and ultimately help them manage weight.
Come one, come all…to the plant-based-beverage market.
Last spring, the European Commission authorized an Article 13.5 health claim linking chicory-root-fiber ingredients inulin and oligofructose with improved blood glucose levels. Now, the scientific study on which the health claim petition was based has been published in the European Journal of Nutrition.
With the global astaxanthin market projected to reach $1.1 billion by 2020, scientists are doubling down on research in new health areas.
The process patent lets Applied Food Sciences create a highly water-soluble energy ingredient.
Market researcher Mintel and beverage specialist Flavorman talk about the evolution of sports drinks.