How to Protect Nutraceutical Products in the Global Market with On-Dose Security Technology

Jun 21, 2018

Register Free: http://www.nutritionaloutlook.com/no/supplements

The nutraceuticals market continues to grow at a rapid rate. An increasingly globalized distribution and supply chain paves the way for potential product integrity issues. These risks include potential adulterated, falsified, and diverted products.

Transparency and traceability are must-haves for showing consumers that their supplements are safe, unadulterated, and trustworthy. Also, manufacturers have a growing interest to confirm only authorized product is being shipped out of certain markets.  But, what new tools are available to help solve this issue?

In this presentation, learn how a new cutting-edge technology can be implemented during the solid-dose manufacturing process to combat potential product falsification and diversion throughout the global supply chain, and maintain your premium brand position amongst consumers.

This new tool is TruTag Technologies’ edible GRAS microparticles, which are like microscopic barcodes that ride on the product itself.  These microparticles can be safely implemented and deployed in dietary supplements tablets and capsules directly, thereby providing evidence at the pill level of product origin and manufacturing source. This webcast will also highlight how one high-end supplement maker, The Daily Wellness Company, recently deployed TruTag’s on-dose product identification solution on its own premium products as the brand expanded into international markets.

 

Key Learning Objectives:

  • Understand one company’s story about how it integrated an on-dose product identity solution to its premium products globally
  • Understand how TruTag Technologies’ edible GRAS microparticles are manufactured, and learn about the specific steps and timing for integrating this on-dose solution in your own products
  • Discover certain post-launch strategies for identification, diagnosis, and enforcement using TruTag Technologies’ on-dose product identification platform in your markets

 

Speakers:

Denny W. Kwock, President and CEO, The Daily Wellness Company

Kent Mansfield, President, TruTag Technologies, Inc.

 

Date and Time:

Live: Thursday, June 21, 2018 at 2 pm EDT | 1 pm CDT | 11 am PDT

After the final airing of the webcast on June 21, 2018 it will be available on demand until June 21, 2019. 

Sponsor: TruTag Technologies, Inc.

Register Free: http://www.nutritionaloutlook.com/no/supplements