Israeli dietary supplements brand Anlit Ltd. plans to introduce a new curcumin vegetarian gummy supplement at the upcoming Vitafoods Europe trade show in Geneva in May. According to Anlit, the supplement contains only natural colors, without preservatives or artificial colors.
Marketed to both children and adults, the supplement is orange-flavored and comes in a teddy bear or star shape. Importantly, the gummy is vegetarian, replacing gelatin with pectin because Anlit supplements are also certified kosher and halal.
Overcoming the taste and aroma challenges associated with curcumin was an achievement, the company says. “There are only a few turmeric gummies in the marketplace, but Anlit’s unique technology allows for the incorporation of a substantial dose of curcumin—30 mg—in synergy with 150 mcg of piperine per gummy, without affecting taste or texture,” said Shai Karlinski, vice president of sales and marketing for Anlit, in a press release. “I encourage Vitafoods’ visitors to come to our booth and taste these delightful, healthful gummies.”
The company says the gummies are made using a unique, clean, starch-free molding system to form a tender, textured gummy.