Frutarom is proposing Frutaceuticals for supplement consumers suffering from “pill fatigue."
A new fast-melting maltodextrin from Grain Processing Corp. (GPC; Muscatine, IA) enables manufacturers to create fast-melting powders that can be applied directly into the mouth with no water needed. This technology is geared to customers who prefer alternative delivery vehicles to pills.
The probiotic energy tablet the company is exhibiting at SupplySide West contains 2 billion CFU of probiotics per tablet, but the firm says it can also manufacture other probiotic chewables that contain up to 25 billion CFU probiotic/tablet.
The new format is a stick pack containing probiotic powder that melts directly in the mouth—no water needed, the company says.
Lipofoods (Barcelona), a company specializing in microencapsulated functional ingredients for foods, beverages, and dietary supplements, is introducing a new, microencapsulated, slow-release caffeine ingredient targeting athletes at this week’s SupplySide West trade show in Las Vegas.
“The key to continued probiotic growth is to expand the user base—have it go more mainstream,” says Dupont’s Megan DeStefano. “To do this, we need to attract new consumers through new and different benefits beyond immune and digestive health.”
Where do probiotic foods, beverages, and supplements stand today?
Will brands and formulators have to do better than simply offering higher concentrates in order to keep consumer interested in omega-3s supplements?
Sports Nutrition, Led by Protein Products, Growing at Faster Rate than All Other Consumer Health Categories Globally, Euromonitor Says
Sports protein sales, specifically, are likely to reach $14.6 billion globally by 2021, Euromonitor predicts.
Amarin’s Vascepa Omega-3 Drug Aims to Eliminate Dietary Supplement Competition with International Trade Commission Complaint, CRN Says
Amarin’s ITC complaint alleges that synthetically produced omega-3 products that are predominantly composed of EPA in either ethyl ester or re-esterified form are not considered “dietary ingredients” under Section 201(ff)(1) of the Federal Food Drug and Cosmetic Act, and thus, are not legal dietary supplements but unapproved new drugs.