Not only do 75% of Americans take supplements, but 87% of U.S. adults have overall confidence in the safety, quality, and effectiveness of dietary supplement products, the survey found.
Reference standards for dietary supplements are more important than ever to combat adulteration and fraud
Companies must still do their due diligence in evaluating reference standard suppliers, as they would elsewhere on the supply chain.
BGG and its affiliates have released a water-dispersible emulsion form of their flagship astaxanthin ingredient.
Innovative formulations and a widening consumer base are redefining the joint-health category.
Beverage and flavor development company Flavorman says it is exploring formulating with cannabidiol (CBD), the non-psychotropic, hemp-derived ingredient gaining interest throughout the dietary supplement, food, and beverage market.
Functional water is changing the way people consume water.
The need is growing to support senior health with products targeting healthy aging.
CV Sciences launched a hemp-derived cannabidiol (CBD) gummy product from its PlusCBD Oil brand.
While sports nutrition products remain the top market category for digestive enzymes, data show that digestive enzymes are branching off into more categories.
Read about the rise of kefir and kombucha