PURECIRCLE™ AND PREMIUM INGREDIENTS PARTNER IN NEW DISTRIBUTION AGREEMENT
Carol Stream, IL, - - Sept 1st - - PureCircle USA, the world’s leading producer and marketer of high purity stevia
products, announces today a new distribution agreement with Premium Ingredients International, one of the largest
ingredient distributors for food, health and wellness and feed/pet food manufacturers. Effective September 15th, 2010,
Premium Ingredients will become the new distributor for PureCircle’s stevia-derived products within the United States. This
strategic partnership allows Premium Ingredients to sell a large range of high-purity stevia products to emerging customers
backed by the excellent brand reputation of PureCircle. For PureCircle, the agreement extends its distribution reach within
the United States by over 1,000 customers while providing them an additional technical resource.
“We are pleased to make this official announcement today,” said Jordi Ferre, Corporate Vice President Sales and
Marketing for PureCircle. “This new partnership enhances PureCircle’s ability to service customers in the United States with
a value-added ingredient distributor that brings a strong technical sales force and distribution network to supplement our
own market leading customer support.”
“We are extremely excited to add PureCircle to the outstanding portfolio of fine products and ingredients that we represent,”
said Don Thorp, president of Premium Ingredients International. “Our emphasis is to continue to expand our portfolio of
good-for-you ingredients and the Supply Side West show is an excellent venue to announce our new commitment with this
partnership.”
# # #
About PureCircle USA
PureCircle (www.purecircle.com) is the global leader in the production of high purity stevia products. PureCircle is leading
the industry with the development of a strong sustainable natural supply chain. Stevia is now being grown for PureCircle in
15 countries across South America, Africa, and Asia, providing a sustainable cash crop for rural farming communities in
each region.
As part of its leadership of the stevia industry, PureCircle has pioneered the industry trust mark “Naturally Sweetened with
Stevia by PureCircle” that educates consumers about the benefits of stevia and provides a strong basis for trust for both
consumers and Food and Beverage companies alike.
PureCircle’s global headquarters are in Kuala Lumpur, Malaysia. PureCircle shares are traded on the LSE AIM index.
About Premium Ingredients International
Premium Ingredients International, founded originally in 1978, is one of the largest ingredient distributors for Food, Health
and Wellness, and Feed/Pet Food manufacturers worldwide. It is the leading importer of Vitamin C, B1, B2, Taurine and
many other good for you ingredients. Customers have come to know Premium for its superior customer service and market
expertise. Premium Ingredients International is headquartered in Carol Stream, IL with offices in Utah, Missouri, New
Jersey, London, and Toronto. www.premiumingredients.com
October 21-22nd, 2010
Venetian Sands Expo Las Vegas, NV
Premium Ingredients Booth #24042
PureCircle Booth #10036
