The supplement product’s extensive marketing campaign for memory benefits is based on “false and unsubstantiated claims,” according to the FTC.
From the stellar growth of boswellia and branched-chain amino acids, to declining sales of whey protein and valerian, here are the supplement ingredients that surprised market experts from SPINS this year.
Researchers found that astaxanthin supplementation improved cognitive acuity, physical sensations of fatigue, concentration, motivation, mood, and stress compared to placebo in a human fatigue model.
Nutrition 21’s Nitrosigine was found to improve participants’ ability in tests requiring mental flexibility, processing speed, and executive function.
New research results out of the University of Missouri suggest zebrafish taking probiotics experienced lower levels of stress-related behaviors and neurological changes.
Compared to a control breakfast, children who consumed a breakfast with Beneo’s Palatinose showed improvements to mood and cognitive performance later in the morning.
New studies on probiotics for brain health and mood, dental health, skin health, and heart health
Botanical extracts, proteins, and lipid-based products are all on deck as brain-wellness ingredients take on sports nutrition.
Though these lesser-known botanicals haven’t achieved widespread global use yet, their moment could be just around the corner.
Results of a new animal study suggest rosemary and spearmint extracts may offer benefits to learning, memory, and brain-tissue markers of oxidation that occur with age.