Run-of-the-mill supplements and pinkwashed marketing will not resonate in today’s highly personalized market.
More and more shoppers want their pets to have the same high-quality, cutting-edge ingredients found in human supplements.
More than Mood: Supplements for stress target resulting symptoms
FSMA is reaching its final stages of compliance, and contract manufacturers are finding a few challenges in its wake.
Innovative formulations and a widening consumer base are redefining the joint-health category.
As in the human supplement market, clean-label trends are putting pressure on pet health supplement brands to reformulate.
Upstream demands for clean label and enhanced transparency raise the bar—and the cost—of outsourcing.
The newest research on blood sugar nutraceuticals is aimed at both at-risk and diabetic individuals where they shop: in the functional food aisle.
Scientists are just beginning to scratch the surface of this expansive arena. And while the opportunities seem endless, many challenges still need resolution.
Curcumin’s joint-health benefits appeal across the board.