The company said its nanotechnology platform—for which it recently received a process patent approval in India—increases the solubility and dispersibility of curcumin.
Nutrition 21 Promotes Performance-Boosting Ingredients, Highlights Consumer Marketing at SupplySide West 2017
The company says that its print and digital ad campaigns help educate the consumer about its Velositol and Nitrosigine ingredients—and catch the attention of formulators and brand marketers.
Manufacturers have laid the groundwork to succeed in the fast-growing high-flavanol cocoa category, but there is work still to be done to show consumers that high-flavanol products are more than just desserts.
Evolva’s Veri-te Harnesses Benefits of Resveratrol with Innovative Applications at SupplySide West 2017
Evolva is shining the spotlight on why its Veri-te ingredient is unlike other resveratrol ingredients on the market.
How Aker BioMarine’s Direct-to-Consumer Omega-3 Index Campaign Can Benefit Entire Omega-3 Industry: SupplySide West 2017 Report
The company says its Omega-3 Index DHA and EPA testing campaign is a way “to raise awareness of the essentiality of EPA and DHA.”
The company introduced new chewable and stick pack forms of Ashland’s Ferronyl iron ingredient.
With new consumer-focused marketing campaigns geared toward need, rather than prevention, OmniActive is getting the word out about Lutemax 2020’s mood, stress, and even sleep benefits.
Natreon’s New Natreon One Sports-Marketing Platform at SupplySide West 2017 Is a “Clear Pathway to Claims” for Formulators
Natreon’s new Natreon One Sports-Marketing Platform is focused around four key areas of sports nutrition—focus, energy, endurance, and recovery—to hone its marketing message and build its position in the sports nutrition category.
As research continues to mount about prebiotics’ myriad health benefits—and as consumers become more aware of gut health writ large—AIDP is continuing to invest in what it considers to be a very promising space.
Shoppers Still Sweet on Sugar Reduction: Cargill Shares New Consumer Research, Showcases Fermentation-Derived EverSweet Sweetener at SupplySide West 2017
According to Cargill’s new consumer research, shoppers are looking for reduced sugar offerings that still taste great. With its fermentation-derived EverSweet sweetener, set to launch in 2018, Cargill offers formulators a solution.