Nearly 38% of American adults and 12% of children use some form of complementary and alternative medicine (CAM), according to the latest statistics by the National Center for Complementary and Alternative Medicine. It's good to see, then, that the Patient Protection and Affordable Care Act that President Obama signed into law on March 23 did not leave out this important category of medicine.
When the Food and Drug Administration (FDA) slapped General Mills with a stern warning letter over its Cheerios heart-health claims last May, it signaled the start of increased scrutiny by the agency of misleading food labels.
Consumers ranked omega-3 as their number-one supplement of choice—even over multivitamins—in ConsumerLab's 2010 vitamin survey. That's good news for the omega-3 industry.
As awareness grows of gluten-related diseases and allergies, the gluten-free product market is expanding—albeit mostly in foods. Gluten-free cosmetics can still be difficult to find. And for those who need them, this can be frustrating.
Analysts predict no slowing down of probiotic growth. In September, Markets and Markets forecasted 12.6% compound annual growth rate (CAGR) for the global probiotics market until 2014, when total sales, it says, should reach $32.6 billion. Similarly, in October, Packaged Facts estimated that global probiotics sales will grow at 12% CAGR to exceed $22 billion by 2013.
Consumers are still buying supplements. This year, expect shoppers to continue focusing on immune health, gluten free, cognitive health, joint health, eye health, digestive health, and weight management. Below are a few ingredients the industry will be keeping its eye on.
As probiotics spread to more functional foods, the challenges of ensuring that bacteria can survive in various product forms are greater than ever.
Thanks to a wave of media publicity, resveratrol has become a star in the supplement aisle. It can be found in capsules and pills, but until recently, it had not made a lot of headway in functional foods.
Many agree that the sales potential for nutrition bars is still relatively untapped. In Mintel International's March assessment of the U.S. nutrition and energy bar market, only 14% of the respondents questioned reported using these products—a limited audience, which leaves much opportunity for growth, noted Mintel.
When the developers of the Oxygen Radical Absorbance Capacity (ORAC) test created the method of measuring the antioxidant capacity of nutritional ingredients, it's difficult to say whether they could have imagined the marketing power it would come to hold.