Omega-3 drinks, anyone?
Innova Market Insights
From past to present, the market has been friendly to friendly bacteria.
There’s room for eye-health innovation in functional food and drink.
Joint health has yet to steer away from supplements.
Superfruits push their way into mainstream markets.
Fiber demand has reached the sweet bakery market.
Omega-3s in Food and Beverage
Rising interest in vitamin K2 is spanning both supplements and functional foods.
In the heart-health category, activity surrounding phytosterols—including health-claims regulations and new product launches—has been high.
It is a difficult time to be operating in the European functional foods space. Ingredient suppliers in particular have endured months of nervous anticipation as they wait for European Food Safety Authority (EFSA; Parma, Italy) opinions on health claims being assessed under the Nutrition and Health Claims Regulation (EU Regulation EC/1924/2006).