Soy is going further, in everything from beverages to nutrition bars.
Innova Market Insights
Omega-3 drinks, anyone?
From past to present, the market has been friendly to friendly bacteria.
There’s room for eye-health innovation in functional food and drink.
Joint health has yet to steer away from supplements.
Superfruits push their way into mainstream markets.
Fiber demand has reached the sweet bakery market.
Omega-3s in Food and Beverage
Rising interest in vitamin K2 is spanning both supplements and functional foods.
In the heart-health category, activity surrounding phytosterols—including health-claims regulations and new product launches—has been high.