The time is right to aim brain health food and drinks at the elderly. But marketers don’t seem to think so.
Innova Market Insights
Three-quarters of eye health food and drink launches are in baby food or pet food. When will we start targeting the adults?
Is performance the whey forward for dairy drinks?
Yes, new omega-3 products are still rolling out globally.
Dairy and drinks will drive beauty more mainstream.
Regulators are still raising questions about probiotics’ efficacy. Even as probiotic food and drinks grow mainstream—and, increasingly, consumers themselves gain a better understanding of the link between probiotics and digestive, gut, and immune health—regulators still appear doubtful about the substantiation behind probiotic claims. This has been most apparent in the EU and the European Food Safety Authority’s (EFSA) ongoing refusal to approve probiotic health claims, despite extensive scientific dossiers presented by a number of major multinationals.
Blurring the line between nutrition and performance bars.
Thus far, the antiaging category hasn’t grown much beyond antioxidants.
Which superfruits are on the rise?
Resveratrol interest keeps growing, thanks to new regulatory approvals and products.