Pet parents shop for pet food with many of the same nutrition goals they hold for themselves.
Innova Market Insights
From bean chips to “bites,” here are some of the latest trends in healthy snacks.
Ever multifunctional, fiber has found its sweet spot.
“Low” and “light” are just some of the ways in which marketers are creating better-for-you snack options.
Energy drinks have continued to exhibit good growth rates in recent years, even against the backdrop of an overall relatively static soft drinks market.
Nutrition bar companies are leveraging new formats, ingredients—and target markets.
Today’s consumers have many options when shopping gluten-free.
Everything from alternative- and high-protein treats to increasingly condition-specific formulas
Probiotics turn to new marketing platforms.
Stevia usage is also growing in candy and sports/energy drinks.