Energy drinks have continued to exhibit good growth rates in recent years, even against the backdrop of an overall relatively static soft drinks market.
Innova Market Insights
Nutrition bar companies are leveraging new formats, ingredients—and target markets.
Today’s consumers have many options when shopping gluten-free.
Everything from alternative- and high-protein treats to increasingly condition-specific formulas
Probiotics turn to new marketing platforms.
Baby food and pet food still dominate the DHA market.
Though not always positioned specifically for diabetes, product launches for blood sugar management are also emphasizing low GI and general health.
How are regulatory concerns in a number of regions, most notably the EU, changing the marketing of digestive-health products?
Stevia usage is also growing in candy and sports/energy drinks.
They’re not targeting who you think.