When it comes to immune-health supplements, consumers are looking beyond just pills and capsules.
Helping the body detoxify and cleanse can be key to developing and maintaining an optimal immune system.
It’s a fact often repeated: Heart disease is still the leading killer in the United States. The good news is that there are drugs and natural aids that can help consumers fight some of the mechanisms of heart disease, such as high cholesterol and high blood pressure.
Nutritional ingredients are now commonly touted in topically applied cosmetics, while dietary ingredients are being marketed in ingestible beauty products—many of which claim to deliver skin care benefits.
When it comes to improving energy, dietary supplements tend to work in a familiar home: the mitochondrion. The so-called powerhouse of human cells is where the adenosine triphosphate (ATP) cycle occurs; without it, we would not convert food into energy, and our muscles and organs would not function properly.
Michael Ceddia, PhD, has joined Kemin Health LC (Des Moines, IA) as vice president of research and development.
The baby boomer generation may be associated with cultural revolution and a redefinition of traditional values. However, as the oldest of this generation move through their sixties, most will face the same health concerns that have dogged several generations of their predecessors.
Botanical Wisdom has introduced its line of therapeutic botanical products that are 100% plant-based. The company says that its products offer enhanced potency thanks to its patented extraction method, called Bio-Enhanced Extraction—a process that does not expose raw materials to high pressure, high temperatures, or alcohol. New products include Natural Energy Now, designed to promote cellular production of energy; Quickly Calm, to relieve tension and stress and promote sleep; and Relax & Unwind, a topical lotion formulated to relieve pain from fibromyalgia and sore muscles.
While stevia takes its first steps into consumer food markets, a surge in functional beverages is perhaps most notable. Last month, FRS Healthy Energy (FRS; Foster City, CA) became the newest player to launch a drink sweetened with Stevia rebaudiana, and Nutritional Outlook caught up with the company to find out why it made the move.
These distinguished industry experts guide us in serving our readers through the years with trusted, timely coverage.
Originally Published NO July/August 2010
CRN Refutes Meta-Analysis Linking Calcium Supplements to Heart Attack
Per usual, priorities in Washington are too numerous to count. But major legislation affecting the dietary supplement, food, and beverage industries has been waiting its turn. Here are some of the could-be laws awaiting votes in the Capitol. (As of July 2010)
On March 26, a Food and Drug Administration (FDA) directive on Current Good Manufacturing Practices (cGMP) inspections made its way to agency field offices. Part III of the directive, known as the Dietary Supplement Compliance Program, or the Dietary Supplement—Import and Domestic Compliance Program, offers valuable insight on how inspectors will conduct dietary supplement cGMP inspections at both domestic and foreign dietary supplement firms.
With more than 150 million people in the United States alone regularly taking nutritional supplements, there's no question that the supplement industry is thriving. But the market, as you've no doubt noticed, has become a bit crowded over the past few years. Finding that next great breakthrough or "superstar" product line has become increasingly difficult. There is a way, however, to transform your supplement business and experience significant, measurable growth within the next 12 months--through direct marketing.