How direct marketing can specifically benefit nutritional marketing.
In June, herbal product manufacturer Gaia Herbs (Gaia; Brevard, NC) introduced Meet Your Herbs, an industry-first herb-traceability program to provide customers with as much information as possible about the herbal products they purchase.
Here’s a look at some ingredients making moves in the sports market.
Herbs and spices are used all over the world to add flavor, color, fragrance, and a little bit of “zing” to our foods. Without them, our meals might be bland, and our palates, disheartened. But the story doesn’t end there. Research suggests that as well as being able to boost flavor, several herbs and spices also offer benefits to our health.
Since the term superfruit was first coined, U.S. marketers have struggled to familiarize Western consumers with foreign-based superfruits. Some of these fruits have been marketed for a wealth of potential health benefits; yet American consumers, for the most part, still remain unacquainted with them.
Aside from scientific ingredients that are still being innovated, there’s always room for a simpler product—if marketed correctly.
Here’s a look at the trends currently championing nutrition bars and the bars that are executing them.
As a supplements category, immune health has come a long way—especially when it comes to consumer awareness and appreciation.
1. P Ferenci, B Dragosics, H Dittrich et al., “Randomized Controlled Trial of Silymarin Treatment in Patients with Cirrhosis of the Liver,” Journal of Hepatology,vol. 9, no. 1 (July 1989: 105-13.
When it comes to immune-health supplements, consumers are looking beyond just pills and capsules.
Helping the body detoxify and cleanse can be key to developing and maintaining an optimal immune system.
Nutritional ingredients are now commonly touted in topically applied cosmetics, while dietary ingredients are being marketed in ingestible beauty products—many of which claim to deliver skin care benefits.
It’s a fact often repeated: Heart disease is still the leading killer in the United States. The good news is that there are drugs and natural aids that can help consumers fight some of the mechanisms of heart disease, such as high cholesterol and high blood pressure.