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Marketing: Getting to Know You

Sep 9, 2010

In June, herbal product manufacturer Gaia Herbs (Gaia; Brevard, NC) introduced Meet Your Herbs, an industry-first herb-traceability program to provide customers with as much information as possible about the herbal products they purchase.

Ingredient Science: Spicing Things Up

Sep 9, 2010

Herbs and spices are used all over the world to add flavor, color, fragrance, and a little bit of “zing” to our foods. Without them, our meals might be bland, and our palates, disheartened. But the story doesn’t end there. Research suggests that as well as being able to boost flavor, several herbs and spices also offer benefits to our health.

Last Bite: Smoothie Fruits

Sep 9, 2010

Since the term superfruit was first coined, U.S. marketers have struggled to familiarize Western consumers with foreign-based superfruits. Some of these fruits have been marketed for a wealth of potential health benefits; yet American consumers, for the most part, still remain unacquainted with them.

Immune Health: References

Sep 9, 2010

1. P Ferenci, B Dragosics, H Dittrich et al., “Randomized Controlled Trial of Silymarin Treatment in Patients with Cirrhosis of the Liver,” Journal of Hepatology,vol. 9, no. 1 (July 1989: 105-13.

Cosmetics: Inside and Out

Sep 9, 2010

Nutritional ingredients are now commonly touted in topically applied cosmetics, while dietary ingredients are being marketed in ingestible beauty products—many of which claim to deliver skin care benefits.

Cardiovascular Health: Take Heart

Sep 9, 2010

It’s a fact often repeated: Heart disease is still the leading killer in the United States. The good news is that there are drugs and natural aids that can help consumers fight some of the mechanisms of heart disease, such as high cholesterol and high blood pressure.

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